INTRADA
01 · Plan

Build the plan once. Use it everywhere.

Versioned media plans and budgets your clients sign off, built from your media catalogue or uploaded from the spreadsheet you already have. Bookings, billing and emissions all read from the same plan.

Campaign › Media plan
Intrada plan screen
Plan v3 approvedby client · 14 March
Time backHours not spent rebuilding plans

Upload the plan you have, or build from catalogue defaults that fill in rates, formats and suppliers.

Cost controlEvery dollar planned by month

Budgets by line and month, so spend against budget is visible from day one.

ConfidenceOne approved version

Everyone works from the plan the client signed off. Old versions stay on record.

Upload a plan

Turn the spreadsheet you have into a campaign

Drop in an Excel or PDF media plan. Intrada reads it, matches media owners, placements and formats to your catalogue, and shows you what it found before anything is created.

  • Values matched once and applied to every row
  • Mappings remembered per client for next time
  • Fees recognised and set up as billing lines
Plans that took an afternoon to re-key are checked and created in minutes.
Campaign › Media plan
Intrada upload screen
43 lines foundExcel plan read in under a minute
Versioned plans

Plans clients sign off, with every version kept

Line items by property, placement and ad format, with budgets by month. Save a version for each round of client feedback, compare versions, and know exactly what was approved.

  • Catalogue defaults fill rates, buy types and suppliers
  • Products and brands per client
  • Budgets planned and imported separately
Junior planners produce senior-quality plans, because the catalogue does the remembering.
Campaign › Media plan
Intrada plan grid screen
Proposals and exports

Share plans the way clients like to see them

Send a proposal link, or export the plan to Google Sheets and PDF in your agency's branding. Exports land in your shared Drive folders, so nobody hunts through email for the latest copy.

  • Agency-branded Sheets and PDF exports
  • Proposal links clients open without logging in
  • Emissions carried into client exports
Every line shows its estimated tCO₂e as you plan, so you can answer the sustainability question in the pitch.
Campaign › Media plan
Intrada proposal screen
Book a demo

See Intrada running on your agency's work

Tell us about your agency and we'll walk you through the stages you care about, using plans like yours.

  • 30-minute walkthrough with someone who has run media campaigns
  • A clear quote for your team size and package
  • No obligation, and no need to change your finance system