Media emissions, measured where the plan lives.
Measure every channel on the plan, before you spend, then confirm it with delivery data as the campaign runs. GMSF measurement comes out of the box, on every campaign, at no extra cost per report.
Show clients the footprint of a plan before it's booked, and report it after in your branding.
Emissions by channel, media type and line item, with the data quality behind each number.
Measurement is part of the platform. Every campaign is included in your subscription.
Emissions on every line, as you plan
Each line item gets a tCO₂e estimate from GMSF defaults and your market's grid electricity. As you book, the placements, ad formats and creative file weights you capture sharpen the number, with no separate data entry.
- Data level on every line, so you know where better data helps most
- Impacts-based metrics like kgCO₂e per thousand impacts
- Same record as the plan, bookings and billing
Know how good each number is
The GMSF grades every input by the evidence behind it, from framework defaults to measured data. Released reports summarise it as a GMSF Uncertainty Score, so clients know how much confidence to place in the total.
From the plan, or from what was delivered
Emissions Essentials measures a campaign from its media plan. Emissions Plus connects to your ad platforms and measures what was actually delivered: impressions, devices, view time and video completion. Measured inputs replace framework defaults, so the uncertainty comes down.
Planned
- ImpressionsPlanned · L1
- View timeDefault · L0
- Device splitDefault · L0
- Video data transferredDefault · L0
- Creative file weightDefault · L0
Measured
- ImpressionsDelivered · L4
- View timeMeasured per device · L4
- Device splitMeasured · L2
- Video data transferredCompletion rate · L2
- Creative file weightCreative analysis · L1
Example campaign: Meta video, YouTube in-stream and programmatic display, plus digital billboards with no platform connection. Figures calculated with the GMSF Digital v1.3 methodology. Measured, this campaign comes out 22% lower, mostly because real view times on mobile are much shorter than the framework default. Measured data moves the number whichever way the evidence points.
| Measured from delivery | Meta | Google Ads & YouTube | DV360 | CM360 | Data level |
|---|---|---|---|---|---|
| Impressions delivered | ✓ | ✓ | ✓ | ✓ | L4 |
| Image vs video split | ✓ | ✓ | ✓ | Not yet | L4 |
| View time by device (watch or viewable time) | ✓ | ✓ | ✓ | ✓ | L4 |
| Display view time | From video | From video | ✓ | ✓ | L4 · L2 from video |
| Video completion | ✓ | ✓ | ✓ | ✓ | L2 |
| Device split (mobile, tablet, desktop, TV) | ✓ | ✓ | ✓ | ✓ | L2 |
| Country of delivery | ✓ | ✓ | ✓ | ✓ | Grid by country |
| Creative file size | Creative analysis | ✓ | Creative analysis | Creative analysis | L1 |
| Past campaigns (history available) | 37 months | 60 months | 24 months | 24 months | Backload |
Why start from the plan?
Many emissions tools read ad-server or verification logs after impressions are served. That's useful for programmatic buying, but it only sees part of the plan, and only once the money is spent. Intrada starts from the plan and adds delivery data as the campaign runs.
| Log-based tools | Intrada | |
|---|---|---|
| When it measures | After impressions are served | From the first draft of the plan, then from delivery data as it runs |
| Channels | Open-web and programmatic digital | Every channel on the plan: TV, BVOD, outdoor, audio, print, cinema, social and digital |
| What you can change | Which publishers you buy next time | Channel mix, formats and creative, before money is committed |
| Method | Each vendor's own model | GMSF, with a data level and Uncertainty Score on every line |
| Priced as | A monthly fee, or bundled with verification | Included in your subscription |
A managed, cited methodology
You don't maintain emissions factors in a spreadsheet. Intrada does, centrally, so every instance uses the same up-to-date library.
A central GMSF library
Factors for every channel, maintained by Intrada and updated as Ad Net Zero publishes GMSF changes. Updates reach your instance as numbered releases.
Have better evidence? Add your own values with a cited source. Reports flag where they were used.
Grid electricity by month
Per-country, per-month factors from Ember's public grid data. A campaign in June uses June's grid.
Sample gCO₂e/kWh. Unpublished months are flagged as provisional and updated when final.
Reports clients can audit
PDF and Excel in your agency's branding, with every figure, assumption, data level and source listed.
Released reports are pinned, so later updates never change a report a client already has. Report across a client's whole portfolio too.
Lower-emission creative, without changing the idea
Upload images, GIFs, video, audio or print artwork. Intrada benchmarks each asset against similar formats and suggests specific changes, then pushes the measured values onto the campaign.
- File weight for display, video and audio
- Colour and screen power for LED and OLED screens, with brand colours locked
- Ink coverage for print
Included in Emissions Plus and Full Agency. An add-on for Emissions Essentials and Media Planning.
See Intrada running on your agency's work
Tell us about your agency and we'll walk you through the stages you care about, using plans like yours.
- 30-minute walkthrough with someone who has run media campaigns
- A clear quote for your team size and package
- No obligation, and no need to change your finance system