Every campaign opens here.
Plan, book, bill, reconcile and report in one platform, with GMSF emissions measurement built in. Run the whole campaign in Intrada, or start with emissions on their own.
Quick to deploy
Your own instance, set up for your market, with clients and suppliers imported from Xero.
SetupEasy to learn
Screens follow how agencies already work. Training and an in-app assistant are included.
OnboardingSecure by design
A dedicated database for every agency, hosted in Australia, with single sign-on.
SecurityGMSF out of the box
Emissions on every campaign, using the industry framework. No consultants, no extra tool.
EmissionsKeep your finance system
Two-way sync with Xero, so your accountants keep working the way they do now.
FinanceLess admin. Fewer leaks. More margin.
Time back
Money kept
Five stages. One record.
Each stage picks up where the last one left off, on the same campaign and the same numbers. Choose a stage to see it.
Build the plan once. Use it everywhere.
Versioned media plans with budgets by month, built from your media catalogue or uploaded from the spreadsheet you already have.
- Upload existing plans in Excel or PDF
- Agency-branded proposals and exports
- Emissions on every line as you plan
Know what's booked before the invoice arrives.
Every confirmation is matched to the line and month it belongs to, so gaps show while you can still fix them.
- Booking confirmations against the live plan
- Booking agreements e-signed by the client
- Creative specs per placement and format
Bill faster, from what was booked.
Client invoices come straight from the plan and go to Xero. Pre-bills, credits and fees are part of the workflow.
- Invoices pushed to Xero, payments synced back
- Pre-billing ahead of the media month
- Ad serving and fees never missed
Pay media owners exactly what you owe.
Supplier invoices are imported automatically, matched to bookings and queued for approval. Overcharges are flagged before payment.
- Auto import of supplier invoices through dedicated, secure email
- Part-payments, transfers and credits handled
- Locked periods keep reported months closed
Answers leadership and clients can trust.
Billings, media liability, delivery and profitability come from the same record as the work, so nothing needs reconciling first.
- Agency performance against budget, month to date and full year
- Billings and liability at month end
- Delivery from Meta, Google Ads, DV360 and CM360
- Time and profitability by client
Measure every channel, before you spend
Intrada calculates emissions with the Global Media Sustainability Framework from the plan your team books and bills from. TV, outdoor, audio, print and digital are all counted before a dollar is committed, with no consultants and no separate tool.
- Framework updates from Ad Net Zero, published to every instance
- Grid electricity by country and month
- Reports with a GMSF Uncertainty Score
No need to swap your accounting software
Intrada sits alongside your finance system. Invoices, payments, credit notes and contacts sync both ways with Xero, so your accountants keep their chart of accounts, their reports and their routine.
- Payment status in Intrada within minutes
- Clients and suppliers imported from Xero at setup
- Multi-currency suppliers with daily exchange rates
Plays well with the tools you already run
Intrada doesn't ask your agency to abandon its stack. Your accounting stays in your accounting platform and your documents stay in your drive. Intrada keeps them all telling the same story.
XeroTwo-way
Invoices, payments, credit notes and contacts sync both ways, so payment status is minutes old, not month-end old.
Bill · ReconcileGoogle Drive & Sheets
Plans and proposals export in your agency's branding into shared folders, as live Sheets clients can open.
PlanSignNow e-signature
Media booking agreements go out for signature and are tracked through to countersign.
BookMicrosoft 365 sign-in
Entra ID single sign-on for agencies that run on Microsoft.
Every stageGoogle sign-in
Single sign-on with Google Workspace. One less password, one less offboarding step.
Every stageMetaDelivery
Delivery and spend pulled in automatically, next to the line items you planned.
ReportGoogle AdsDelivery
Search and YouTube delivery brought in by campaign.
ReportCM360
Display & Video 360 and Campaign Manager 360
Programmatic delivery and ad-served impressions for reporting and ad serving fees.
Bill · ReportPlus automatic import of supplier invoices through your dedicated, secure email address, and daily exchange rates for multi-currency suppliers.
Wherever the campaign runs
Planned by platform and placement, delivery and spend brought in, and billing reconciled per platform, per month.
Delivery sync is live for Meta, Google Ads (including YouTube), Display & Video 360 and Campaign Manager 360. More platform integrations will be activated as they become available. Until then, campaigns on other platforms are still planned, booked and reconciled in Intrada, with delivery added by import.
Platform names and logos belong to their owners and show the media environments Intrada plans, books and reconciles. They don't imply endorsement.
Live in days, not months
There's nothing to install and no migration project. Setup, configuration, onboarding and training are part of every package.
Your instance
A private instance at yourname.intrada.media, with sign-in through Google, Microsoft or an Intrada account.
Your market
Tax, currency, holidays and a curated media catalogue for Australia or New Zealand.
Your data
Clients and suppliers imported from Xero, and plans and budgets through validating importers.
Your team
Functional training for each role, plus a knowledge base and an in-app assistant.
Live
Your next campaign runs in Intrada. Support and updates are included from day one.
Built by agency people, for agency people
Intrada was built inside a working media agency, so it follows the way planners, buyers and finance teams already work. New starters get productive quickly.
- Sensible defaults from your media catalogue fill in the plan
- An in-app assistant that knows the platform answers how-to questions
- Functional training and a knowledge base kept current with every release
- Support included, with feature requests that reach the product team
Your client data stays yours
Your trading terms and client information are among your most sensitive assets. Intrada never pools them with anyone else's.
A dedicated instance
Your own database, file storage and secrets. Nothing is shared with another agency.
Hosted in Australia
Your data is stored on Google Cloud in Sydney.
Single sign-on
Sign in with Google or Microsoft. One less password, one less offboarding step.
Role-based access
Fine-grained permissions, so finance, planning and leadership see what they need.
Every upload scanned
Files are checked for malware before they're read, and macro-enabled workbooks are refused.
Backups that are tested
Regular restore drills and monthly compliance checks, not backups nobody has tried.
Start with what you need
Every package runs on your own instance. Add stages as your agency grows.
Emissions Essentials
Credible GMSF reporting on every campaign, for agencies and advertisers.
Emissions Plus
Emissions measured from delivered media, with lower uncertainty.
Media Planning
For planning and buying teams who bill in another system.
Full Agency
The whole line in one system, from brief to final payment.
See Intrada running on your agency's work
Tell us about your agency and we'll walk you through the stages you care about, using plans like yours.
- 30-minute walkthrough with someone who has run media campaigns
- A clear quote for your team size and package
- No obligation, and no need to change your finance system